In 2005, Turcas signed a Joint Venture Agreement with The Shell Company of Türkiye Ltd. (Shell Türkiye) for the retail and commercial sale, marketing, and distribution of fuel and lubricants. Following this, Shell & Turcas Petrol A.Ş. (STAS), in which Turcas holds a 30% share, commenced operations on July 1, 2006.
With a nationwide network of 1,238 fuel stations and a turnover of TRY 363 billion in 2025, Shell & Turcas stands today not only as one of the leading players in the sector, but also among Türkiye’s largest corporations by scale and operational reach. According to EMRA data, Shell & Turcas has achieved a 20.8% market share in direct fuel sales at stations. While maintaining its strong position in the fuel market, Shell & Turcas operates with exceptional efficiency, achieving sales per station that are 2.14 times higher than the sector average. Shell has pioneered a first-of-its-kind initiative in Türkiye by developing and launching the Vehicle Identification System (TTS), a global first that makes fleet management easier and more efficient than ever before. Having served customers for 30 years, the Shell Vehicle Identification System (TTS) is currently used by approximately 50 thousand select companies and over 550 thousand vehicles across Türkiye. In its journey as a fleet management partner, beyond the products it offers through fuel, Shell provides smart, safe, and efficient fleet management with the Vehicle Tracking System-Shell Fleet Platform; offers solutions for bridge and highway tolls with Shell Corporate HGS, a first in the sector launched in collaboration with PTT; and meets the AdBlue needs of diesel company vehicles through TTS.
The Shell & Turcas Commercial Fuels team has achieved a strong sales performance in Türkiye’s competitive bulk fuel market over the past year. Through its dealers in the indirect market, Shell & Turcas collaborates with key sectors of the Turkish economy, including manufacturing, mining, cement, concrete, and construction. The “Leading Distributor Project” aims to differentiate itself by offering value-added services for customers, such as quality control tools, visits to Shell Technology Centers, and tank cleaning. In the direct market, companies holding Free User Licenses stand out by selling Special Consumption Tax (SCT)-free Marine Fuel to firms in the maritime sector operating on the cabotage route.
The Unchallenged Leader In The Global Lubricants Sector
Shell lubricants have been the global leader in the lubricants market for the 19th consecutive year. According to the lubricants market analysis report released by the international consulting and research firm Kline & Company, Shell has once again been named the world’s “Number One Lubricant Supplier” this year, just as it was last year.
Shell & Turcas produces, sells, and markets a wide range of lubricant products to meet the needs of its customers across various sectors, including automotive, energy, steel, construction, mining, and general manufacturing. Shell’s lubricants portfolio consists of Shell Helix and Shell Rimula engine oils for the automotive sector, as well as industrial oils such as Shell Tellus, Shell Omala, Shell Mysella, Shell Argina, and Shell Diala, along with the Shell Gadus grease brand.
Export Star Shell & Turcas - Derince Facilities
Shell’s production facility in Derince, the largest lubricant and grease production plant in the Mediterranean, achieved 40 million liters of exports out of its total 2025 sales volume of 166 million liters. Shell & Turcas has sold products from the Derince Lubricant and Grease Production Facility, a regional hub for lubricant production, to the domestic market and to 80 countries, ranging from Argentina to Saudi Arabia and from the United States to the Netherlands.
Partnership For Türkiye’s Transition to Electric Vehicles
Shell & Turcas has entered a strategic partnership with Trugo, the company providing charging solutions for Türkiye’s electric vehicle, the TOGG, to deliver a seamless experience for electric vehicle users. As part of this initiative, the goal is to establish 400 stations across Türkiye and enable 1,600 vehicles to charge simultaneously at these stations.
By the end of 2025, a total of 397 high-speed charging stations will be operational across 295 locations under the Shell Recharge Türkiye and Trugo brands. The goal is to eliminate range anxiety for all electric vehicle owners in Türkiye by providing access to this high-speed charging network.
New Energies and Solar-Powered Stations
Shell & Turcas continuously improves its products through technological innovations, contributing to drivers by enhancing efficiency and performance, while also playing an active role in combating climate change through initiatives focused on providing cleaner energy solutions. To date, numerous projects have been implemented, including electric charging stations, waste management, reforestation, LNG, and solar-powered stations. By year-end 2025, at least 30% of the annual electricity consumption of 95 stations nationwide was sourced from solar energy. Additionally, the roof of the Derince Lubricant and Grease Production Facility has been covered with solar panels to begin generating electricity. With a capacity of 1 MW, the facility aims to meet approximately 25% of its annual total electricity needs through solar energy, thereby preventing approximately 500 tons of carbon emissions per year. Furthermore, the Shell Lubricant and Grease Production Facility in Derince, which exports to 80 countries, has established a Zero Waste Management System and has earned the right to receive the Zero Waste Certificate approved by the Provincial Directorate of Environment and Urbanization. In this context, efforts to collect, label, and ensure the recycling or recovery of waste at its source across the facility, thereby reducing the amount of waste sent for disposal, along with initiatives to raise employee awareness on this issue, are making a significant contribution to the company’s sustainability and carbon emission reduction goals.
Shell & Turcas’ Changemaker Champions
Shell & Turcas has achieved numerous successes in the “People Make the Difference” program, which identifies and rewards best practices in service quality among over 47,000 Shell stations across more than 70 countries worldwide. Shell & Turcas has won a total of 12 station championships: 5 global and 8 European, along with 1 European fuel championship, 1 global non-fuel revenue championship, 1 global front-line staff championship, 1 European retail staff championship, and 3 European station manager championships. In 2025, another world championship award was added to the list: the “Global HSSE Hero of the Year” award, one of the most prestigious honors in the field of Health, Safety, Security, and Environment (HSSE).
The “WOW Moments of Magic Reward and Recognition Winners” competition, organized quarterly by the Shell Global team, identifies and rewards the best practices in service and quality of service provided to customers.
In this competition, where entries are evaluated in two categories, individual and station, successes were achieved through stories that went beyond basic service to make a real difference, and in 2024, over 90 of our stations and employees were honored with awards. While closing out 2023 and 2024 as the country with the most awards, we are proud to elevate our achievements in 2025 by becoming the top-ranked country globally with 50 awards, thanks to the WOW moments we created for our customers and our high customer satisfaction.
Terminals and Lpg Facilities
Shell & Turcas operates 11 fuel terminals across Türkiye, comprising three company-owned terminals, four joint-venture terminals, and four leased terminals, where it conducts storage and loading operations. The capacity attributable to Shell & Turcas at these terminals is approximately 500,000 m³.
Additionally, Shell & Turcas owns an LPG storage facility. The capacity here is 1,000 m³.
Shell Always Ahead
Shell is a brand that has made it a principle to pioneer “Firsts” in the sector and to “Lead the Way.” It introduced the first Canopy Application at stations, the first In-Store Toilet, the first Unleaded Fuel, the first Loyalty Program (Shell ClubSmart), the first Vehicle Identification System, the first Premium store concept (Shell Select Store), the first program supporting women’s employment at stations (Women’s Energy at Shell), the first Children’s Toilet designed specifically for children, and the first Barrier-Free Service Area in the sector to make life easier for guests with disabilities—all these initiatives have been adopted by many companies in the sector and integrated into their operations.
In its 2021 advertising campaign, Shell & Turcas highlighted the themes of Quality and Trust under the motto “Always Ahead.” Continuing its 2022 advertising campaign, Shell & Turcas released ads featuring adaptations of real-life stories, stating, “We All Have the Right to Be Ahead.” It has underscored its status as a deep-rooted and reliable brand in Türkiye by focusing on both its socially beneficial projects and its products, thereby strengthening its leading position in the sector.
Celebrating both the 100th anniversary of the Republic and the 100th anniversary of its operations in Türkiye, Shell recounted its century-long journey in Türkiye in 2023 with the slogan “Our Destination is Always Ahead.” Under this theme, it released several commercials. The “Journey of the Century” film highlighted its deep-rooted history and extensive operations in Türkiye. The “Fuel of the Century” film introduced Shell V-Power Unleaded, the new, advanced fuel developed with 100 years of experience, as a special offering for its 100th anniversary.
As the main sponsor of the Türkiye Sigorta Basketball Super League, Shell announced this social investment, which adds value to young people through basketball, by donating 10 times the number of baskets scored during the 2023-2024 season to the Education Volunteers Foundation of Türkiye and continued this support into 2025.
Through the “People’s Shell” communication campaign launched in 2024, Shell highlighted the solutions it offers to meet the diverse needs and expectations of people visiting Shell stations. Shell conveyed the message “People’s Shell, Always Ahead,” emphasizing that while maintaining its focus on quality and trust, it aims to provide not just fuel but also an enjoyable travel experience, going beyond being a mere gas station to become “people’s station.”
Shell & Turcas continued its communication efforts under the “People’s Shell” platform in 2025 as well. It connected with audiences through advertising films that highlighted the benefits of its fleet solutions and services with the tagline “Shell for people on the road for work. Always Ahead,” and presented its commitment to clean toilets in a fun and down-to-earth tone with the film “Shell for people who feel at ease, with spotless toilets. Always Ahead.”
Shell & Turcas’ “People’s Shell” commercials made a big impression at the 37th Crystal Apple Awards Ceremony, one of Türkiye’s most prestigious marketing and creativity awards. The commercials, which stood out for their people-centered, sincere approach, secured 8 awards, including the Grand Prize in the Film-TV & Cinema category, with 5 Crystal, 1 Silver, and 1 Bronze, making it one of the most awarded brands of the night.
In 2025, the 18th year of the “Türkiye’s Lovemarks” study, launched by MediaCat in 2007 and conducted in partnership with Ipsos since 2008, Shell was selected as Türkiye’s Lovemark in the fuel category. Additionally, it returned with a total of 5 awards from the Felis, one of the most prestigious awards for effective creativity, including one Grand Prix.
Shell Select
Shell & Turcas, which pioneered a new concept in 2013 with Shell Select stores to enhance travel experience for its guests, now operates in over 1,130 locations across 81 cities. With nearly 500 thousand front-line employees worldwide, it serves approximately 33 million guests daily, including about 1 million in Türkiye.
Shell & Turcas, which introduced the sector to the new-generation Shell Select store format, offers nearly 2,000 products across 11 different categories, including over 150 deli2go-branded items, at its Shell Select stores located in more than 1,130 locations across 81 cities in Türkiye. Aiming to enhance their journeys, Shell & Turcas continuously develops the products offered at Shell Select stores to better meet their needs. Guests visiting Shell Select stores can enjoy fresh ground coffee, baked goods, and delicious deli2go sandwiches designed by special chefs. Although Shell & Turcas is not primarily positioned as a coffee chain, it concluded 2024 as one of Türkiye’s top five coffee-selling companies, having sold 18 million cups of its high-quality, delicious deli2go coffees. By the end of 2025, the company had increased its total coffee sales to 21 million, rising to fourth place in the aforementioned ranking.
Non-Fuel Products and Services
In addition to retail offerings, customers can also benefit from Türkiye’s most extensive vehicle maintenance service network. At over 200 Lubricant Change stations, 9-point vehicle inspections and maintenance services are provided. In 2025, lubricant change services were provided to over 200,000 vehicles. Additionally, at over 100 stations, bulk AdBlue units offer customers more cost-effective AdBlue purchases.