Turcas signed a joint venture agreement with The Shell Company of Turkey Ltd. (“Shell Turkey”) in 2005 for retail and commercial sales, marketing and distribution of fuel products and lubricants. Shell & Turcas Petrol (STAŞ), in which Turcas has a 30% stake, commenced operation on July 1, 2006 pursuant to this agreement. With a network of nearly 1,017 Shell-branded fuel stations across Turkey and net sales of TL 15.4 billion in 2015, STAŞ is not only a sector leader, but also one of the largest companies in Turkey. According to EMRA data, as of end-2015 STAŞ maintained market leadership in gasoline and lubricant sales with 24% and 25% market shares, respectively. Meanwhile, the company ranked third in the white products market, which consists of gasoline and diesel sales, with a 16% share. At year’s end, the company also placed third in the auto gas (LPG) segment with a 12% market share. Nearly 500,000 vehicles are registered in the Shell Vehicle Identification System (including Shell Partner Card and euroShell), the first and most comprehensive fuel management system in Turkey. The company runs Turkey’s largest independent loyalty card program in the fuel retail sector, with 7 million customers.The Shell & Turcas Commercial Fuels team maintains a successful sales performance in the direct and indirect bulk fuel market. Through its dealers, Shell & Turcas cooperates with dominant industries in the indirect fuel market – such as mining, concrete and construction – all of which contribute significantly to the Turkish economy. Independent generators and energy distributors are more important for the company in the direct fuel market. With the Pioneering Distributors initiative, the Company aims to differentiate with value-added services such as quality control vehicles, visits to Shell technology centers, and tank cleaning.
Global and Domestic Leader of the Lubricants Sector
Fuel stations are crucial for lubricant exchange services; lubricants and fuel distribution retail are intertwined business lines. The company’s sales and marketing organization is based on consumer groups and reaches more than 800 direct customers through three distinct sales channels: B2B-Corporate Sales, B2C-Consumer Sales, and INS-Distributor Sales. The company also makes sales via fuel stations. Lubricant sales primarily consist of automotive industry, industrial, and marine lubricant sales. Key sectors include automotive manufacturers and after-sales service providers; the energy, construction and metalworking industries; other brand and value-focused consumer groups. According to 2015 data from the Turkish Petroleum Industry Association (PETDER), STAŞ has retained its top position in the lubricants sector. The company was market leader in total lubricant sales for the ninth consecutive year, capturing a 25% market share. Among PETDER members, which collectively represent 68% of the total lubricants sector, STAŞ recorded the highest volume lubricant sales in the market: 75,811 tons sold. STAŞ has become a model of success by demonstrating the same performance in the global market as in Turkey. Shell was named the “No. 1 Global Lubricants Supplier” for the ninth year in a row in a survey conducted by Kline, an international consulting and research firm.
Exports Star: Shell & Turcas Derince Plant
STAŞ’s lubricant and grease oil production plant in Derince currently exports products to 55 countries. Sales are made first to nearby markets, and then to other Shell countries in the network. With an export volume amounting to 19,771 tons in 2015, the Derince plant, a world-class manufacturer of superior quality lubricants and grease oil, posted an all-time record in exports in 2015.
Shell & Turcas Stations: Making a Difference
STAŞ has received major global awards from Royal Dutch Shell over the years. The “People Make the Difference” program is designed to identify best practices in customer service and service quality among 16,000 branded Shell stations in 65 countries worldwide. Under this program, the company’s Ankara Konutkent Gas Station was named “Europe and South Africa Champion” in 2012; Amasya Sesa Petrol earned this designation in 2013; Antalya Kundu Station won the title in 2014; and Düzce-Kapıcı/Zafer Petrol was recognized as the Turkey Champion in 2015.
Terminals and LPG Facilities
STAŞ owns a total of 13 oil product terminals across Turkey. Of these, five are operated solely by the company and seven are operated jointly with partners. The company also has two LPG filling and storage facilities. At these terminals, STAŞ’s capacity totals 588,083 m3. In addition, STAŞ operates two LPG filling and storage plants with a capacity of 1,360 m3.
Facility Capacity Belongs to Shell & Turcas (m3)
Ambarlı Ltd 30,367
Çekisan Çekmece 37,820
Çekisan Antalya 15,908
Çekisan İskenderun 18,903
Marmara Depoculuk 114,862
SADAŞ (Samsun Akaryakıt Dağıtım A.Ş.) 17,640
SADAŞ (Samsun Akaryakıt Dağıtım A.Ş.) Gebze 44,535
Shell Ambarlı 54,135
STAŞ Körfez 28,350
STAŞ Derince 45,000
STAŞ Kırıkkale 21,000
STAŞ Antalya 27,288
Mersin LPG 1,000
Dörtyol LPG 360
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